Strategy + CREATIVE
Building brands, stories, and systems with purpose
Building brands, stories, and systems with purpose
Building brands, stories, and systems with purpose
ALEXA COPELAND
Designer, creative leader
WHO I AM
My work spans brand development, creative leadership, sales enablement, product storytelling, and scalable design systems. The projects that follow reflect both my foundation in brand identity and my evolution into a strategic creative leader working across business, product, and marketing functions.
My work spans brand development, creative leadership, sales enablement, product storytelling, and scalable design systems. The projects that follow reflect both my foundation in brand identity and my evolution into a strategic creative leader working across business, product, and marketing functions.
SELECTED WORK
M&A Design Integration
Building a unified Tendo and MDsave brand
M&A Design Integration
Building a unified Tendo and MDsave brand
Crew Supply Co.
Visual system and packaging for a mixology brand
Henrie House
Brand identity for a boutique hospitality destination
Stocking 51
Environmental design for a dynamic mixed-use destination
Calacas Mexican Cuisine
Identity, web, and menu design for an upscale restaurant
Video Strategy
Designing explainer videos with AI workflows
Fifth + Broadway
Brand suite for a development in the heart of Nashville
Fat Bottom Brewing
Brand evolution and packaging design for an iconic brewery
Crew Supply Co.
Visual system and packaging for a mixology brand
Henrie House
Brand identity for a boutique hospitality destination
Stocking 51
Environmental design for a dynamic mixed-use destination
Calacas Mexican Cuisine
Identity, web, and menu design for an upscale restaurant
Video Strategy
Designing explainer videos with AI workflows
Fifth + Broadway
Brand suite for a development in the heart of Nashville
Fat Bottom Brewing
Brand evolution and packaging design for an iconic brewery
Accelerating the Pipeline
High-conversion GTM enablement assets
Five Points Pizza
In-store collateral, printed menus, and environmental signage
Pompette
Conceptualizing a unique sparkling water
Driving User Adoption
Building Tendo Marketplace training courses
ALEXA COPELAND
Designer, creative leader